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The great events of Sega before the launch of the Dreamcast with a release of around 2000 vintage photos.

The Tokyo Game Show and E3 are annual events not to be missed. The video game industry is booming. Major announcements from publishers and manufacturers often take place during these events. It was the masses of the video game. Today, in the age of the internet, these salons have lost their splendor.  Back then, that was the place for a journalist to be.

SEGA , in 1998, organized 2 major events in order to present its future console then known under the code name Katana . The announcement of a new console is always a magical moment for the manufacturer who does things big and for the fans who drool over the potential of the machine they will soon have under the Christmas tree.

On May 1, 1998, Shoichiro Irimajiri unveiled the Dreamcast to the world in front of an audience of 1,500 people during the New Challenge Conference . In September of the same year, Sega held an incredible booth for the fall Tokyo Game Show .

Tokyo Game Show 1998 Autumn
Tokyo Game Show Dreamcast outside

The New Conference Challenge

May 1, 1998, 4 o'clock in the afternoon. In front of the New Otani , a luxury hotel in Tokyo , the crowd of journalists throngs. In the ranks, the pressure mounts. In a few minutes, SEGA will unveil its future console and its ambitions for the future. What could be better than this symbolic place to organize such an event?

The New Otani was built in 1964 to coincide with the Olympic Games of that year and its prestigious setting perfectly reflects SEGA 's desires for the years to come. The winds of change are blowing through the corridors of the company's imposing building. Located in the district of Ota , and more precisely in the district of Haneda , the head office of SEGA is only a stone's throw from Haneda airport. It is also in this district that we find the Namco companies or the giant Canon .

That day, the President of SEGA , Shoichiro Irimajiri is about to live an unforgettable moment. At this exceptional assembly, more than 1,500 people, publishers and actors of the “ Katana ” project, are present. The most important ones ( CEO of NEC , Yamaha and Hitachi ) are called upon to take t